Internet today can be accessed in a number of ways. Most people use a lot of other mediums, apart from computers, to make purchases, perform banking transactions and pay bills. This is the time of mobile ecommerce app development for various hand held devices.
Ecommerce transactions that are done on mobiles or any other hand held device, are referred to as mobile ecommerce. Mobile sites that are designed to conduct such transactions through various devices, with the help of applications, facilitate them. Mobile ecommerce is important for businesses to compete in this online world and integrating this in your business campaign requires certain best practices, that need to be followed on a regular basis.
As a business you have to make sure that you convert every visitor into a potential customer, by using every avenue and technology that is available to you. However, this medium may not always be beneficial for your product or services, as the nature of transaction may be different for your business. For example, an insurance product will not be sold through mobile ecommerce. Even product like cars will not be purchased through a mobile or other such devices. Hence, it becomes really important to define your goals, before starting on your mobile ecommerce app development.
Applications vs Websites for Mobiles
Before taking the decision of creating something for mobile and other hand held devices, you need to decide whether you need mobile applications for your business, or you need to create a website with ecommerce integrated in it. Understanding your target customers help in taking this crucial decision. Also, understanding the goals that you have set for your business helps in deciding whether it can be achieved through a website or just with the help of mobile applications.
Post Transaction Capability
Just building a mobile ecommerce capability will not be sufficient. If your customers need to use the computer after completing transactions on their devices, for eg, for customer support. Then, it will not help your business at all. This leads to a bad user experience. Therefore, it becomes essential to define as many post transactions as possible, to make sure that your mobile application or website can be used to fulfill all your customer requirements.